Commercials - Microsoft fights back

Lately I've become interested in commercials on television. There are some that are unimaginative and repetitive. However, there are a few in particular that I find very resonant and intriguing in the sea of sameness.
One such ad has been recently put out by Microsoft. It can be seen here: http://www.youtube.com/watch?v=hi1se9rH7S8
There are now a couple versions of this commercial. They are in response to the Mac vs. PC ads that Apple has been putting out lately. I thought that there were an interesting way of combating the image of PCs that are presented in Mac's ads. I thought it was interesting, however, that if I hadn't been exposed to the Mac commercials I probably wouldn't have been as interested as I am in the style of the Microsoft commercials. Both sets of commercials break through the noise for me.